Thomas Cook rises on witnessing 25% growth in demand for Bollywood inspired travel

Thomas Cook (India) is currently trading at Rs. 69.00, up by 0.90 points or 1.32% from its previous closing of Rs. 68.10 on the BSE.

The scrip opened at Rs. 70.65 and has touched a high and low of Rs. 71.50 and Rs. 68.90 respectively. So far 20592 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 118.20 on 23-Apr-2019 and a 52 week low of Rs. 51.54 on 23-Oct-2019.

Last one week high and low of the scrip stood at Rs. 73.75 and Rs. 65.00 respectively. The current market cap of the company is Rs. 2610.10 crore.

The promoters holding in the company stood at 66.90%, while Institutions and Non-Institutions held 20.87% and 12.23% respectively.

Thomas Cook (India) has witnessed a significant surge in demand of over 25% for travel to iconic Bollywood locations. Hence to cater to this high growth opportunity, the company has launched Bollywood Blockbuster Vacations- unique group tours to the most picturesque locations across Europe. The itineraries intend to put the traveler in the spotlight, making him/her the protagonist of their Bollywood travel movie.

The company’s consumer analytics has revealed that India’s fascination for Bollywood is witnessing a strong and growing demand for movie inspired travel. With ‘Film Tourism’ clearly trending, and Indians setting their travel goals around movie themes, the company’s launch of its Bollywood Blockbuster Vacations intends to capitalize on this viable business potential. Additionally, unique movie-inspired experiences and photo stops on tour offer brag gable rights- a strong driver in today’s social sharing economy.

Thomas Cook (India) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

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